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Case study  - 2 min

“It’s like sitting in the control room above all the activity. With all the dynamic activity below, a steady hand guides the operation.”
Dynamic Yield Employees
  • Challenge

    After making a name for itself in the personalization platforms space, Dynamic Yield needed a partner who could facilitate rapid global expansion, and later adjust to its acquisition by McDonald’s, one of the biggest corporations in the world.

  • Solution

    Papaya Global set up PEOs to handle the administrative tasks associated with employment and enable Dynamic Yield's international growth. After the acquisition by McDonald’s, Papaya seamlessly transitioned Dynamic Yield’s employees to their new entities.

  • Results

    Partnering with Papaya allowed Dynamic Yield to onboard employees quickly and efficiently during the international expansion phase, and keep the same payroll infrastructure after being acquired by McDonald’s.

Dynamic Yield, global leader in dynamic personalization scales overseas hiring via Papaya’s global PEO


Dynamic Yield, a global leader in personalization engines, has been listed on Garner’s prestigious Magic Quadrant for the past two years. The company’s success led to its acquisition by McDonald’s, one of the biggest corporations in the world, while continuing to operate independently, serving more than 300 customers. 

Computer Software
Company Size
Tel Aviv, Israel
Founding Year


The company began its relationship with Papaya while taking its first steps in global expansion. Deciding on a growth strategy was a challenge. Then came rapid expansion and a need to onboard quickly and efficiently. Finally, Dynamic Yield had to adjust again when a massive multi-national entity brought the company.

Dynamic Yield Employees
“It’s like sitting in the control room above all the activity. With all the dynamic activity below, a steady hand guides the operation.”


Papaya provided the assistance and guidance the company needed as it took its first tentative steps to a PEO. As it moved quickly through dramatic growth, the Papaya platform provided continuity and consistency. As it went through the growth stage to being acquired by a massive global entity, all that changed was the employment method and change from one supplier to another. The payroll infrastructure stayed the same. 

More Power to your People.
Your Payroll.
And your Payments.
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